PROAVANTIA
PINEUF project — Proavantia
PROAVANTIA PROJECT · PINEUF
From an online store to Amazon: two storefronts for one business.
Proavantia built PINEUF’s ecommerce website and its brand store on Amazon.ca. Two places for customers to discover the product range and explore the catalog.
An online store for home and business customers
The Pineuf website presents four collections: butane, lighters, fire starters and kraft bags. Navigation, product pages and the shopping cart form the shopping journey. A dedicated business pricing section also lets companies request a quote based on their needs and quantities.
A brand store on Amazon.ca
The PINEUF Amazon store features a branded banner, navigation by product family and visuals highlighting sizes and multipacks. It provides a dedicated space to explore the different product ranges within Amazon.
Growth in ordering activity
From 127 to 2,081 order items per month between April and September 2026: a 16.4-fold increase in monthly volume.
127
220
518
888
1,588
2,081
Apr
May
Jun
Jul
Aug
Sep
Source: Amazon Seller Central, Sales and Traffic report, PINEUF Canada, April 1–September 30, 2026; retrieved October 24, 2026. “Total order items” counts order items, not unique orders. This change does not isolate the effect of Proavantia’s work.
What this project demonstrates
Two storefronts built for their respective channels: an independent ecommerce website and an Amazon brand store. This project offers a concrete example of Proavantia’s ecommerce expertise.
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Your brand. Your next step online.
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